About us
Izhak Peled has been training sales teams since 1991, through his company Talnir. We build methods that improve your team's odds with customers and against the competition, and we follow up in the field, because the goal is an improvement you can measure.
Over the years Talnir has developed a long list of advanced tools and working methods that dramatically improve the odds of success in every customer conversation and against every competitor. Our models are tailored to the way Israeli customers think and behave, and they have no equivalent abroad.
We've also developed a unique method for significantly growing a company's business volume and profitability. It ensures that most existing customers stay for the long term, while new business opportunities are spotted proactively and continuously and new customers are brought in.
The training itself takes place in highly experiential workshops designed around each organization's needs. They combine plenty of demonstrations drawn from the team's own field, written exercises and filmed role-play simulations, all with participants actively involved.
The workshop is only the beginning. We follow participants' performance in the field through one-on-one coaching, by measuring closing rates, and with refresher sessions to work through questions and problems. For experienced teams we also run advanced sales courses, which cover hypnotic selling and three-dimensional techniques for handling objections, among other things.
Our goal is simple: a real improvement in our clients' business results and profitability. One you can measure, and one that holds up for years.
Izhak Peled
Founder & CEO
Sales isn't just what I do. It's my life's work.
Izhak Peled brings decades of hands-on experience in sales and marketing: as a salesman in the field, a sales manager, CEO and owner of a marketing company, and for about ten years as VP of Marketing and Sales at a high-tech manufacturer in Haifa's MATAM technology park.
Since 1991 he has personally led an extensive training practice in persuasive communication: sales, negotiation, telemarketing and more. Thousands of salespeople and sales managers from every part of the economy have trained with him, including people from almost every major Israeli company and quite a few of the sales coaches working in Israel today.
For many years Izhak also lectured at academic institutions, including the University of Haifa, the Technion, Bar-Ilan University's regional campuses, MIL, Beit Berl College and others.
Sales is his life's work, a field he knows thoroughly and in unmatched depth. That knowledge rests on an academic background in behavioral sciences and business administration, on professional literature, publications and seminars in Israel and abroad, and above all on many years of rich and varied practical experience.
Izhak is the author of two books, “The Art of Selling in Practice” (Omanut HaMechira Halacha LeMa'aseh) and “Black Belt: Sales and Negotiation Stories from the Field”. He personally developed unique techniques for handling objections and built the “Personalized Selling” model that is taught in Israel today.
That rare combination of deep practical experience, the right academic grounding and a real gift for teaching gave rise to Talnir's own methodology, which has proven itself as the most practical and effective way in Israel to sharpen sales skills. It's why Ve'idat Ha'ir (the City Conference) and other leading institutions named Izhak Peled “Israel's No. 1 sales coach.”
- Education
- Behavioral sciences and business administration
- Taught at
- University of Haifa, the Technion, Bar-Ilan University regional campuses, MIL, Beit Berl College and other institutions
- Books
- “The Art of Selling in Practice” and “Black Belt: Sales and Negotiation Stories from the Field”
- Model
- Creator of the “Personalized Selling” model, taught in Israel today
- Recognition
- Named “Israel's No. 1 sales coach” by Ve'idat Ha'ir and other leading institutions
- Leadership
- About ten years as VP of Marketing and Sales at a high-tech manufacturer in MATAM, Haifa
Our method
Hands-on workshops, built for you
Every workshop is designed around your organization's needs, with plenty of examples from your team's own line of business. Nobody sits on the sidelines: everyone takes part.
Practice through simulation
Written exercises and filmed role-play simulations, so new skills carry over from the training room to real conversations with customers.
Coaching in the field
After the workshop we keep working with participants on the job (coaching), spotting bad habits and fixing them one person at a time.
Measuring closing rates
We follow results in the field and track closing rates. The goal is a significant, measurable improvement in performance and profitability that lasts for years.
Refresher sessions
Follow-up meetings to review the material, work through questions and tackle the problems that come up day to day.
Models built for Israeli buyers
Our methods are tailored to the way Israeli customers think and behave. There's nothing quite like them abroad.
Let's train your team.
Planning a conference, a training day or a fresh start for your sales team? Sales leaders, training and HR managers, event organizers and business owners: tell us what you need, whether it's a lecture, a workshop, one-on-one mentoring or consulting, and we'll get back to you soon. 054-4200891
Book a session