Selling is a profession.
Izhak Peled leads the world of sales in Israel. For over 35 years, he and his company Talnir have trained, developed and sharpened sales teams, guiding Israel's biggest companies toward sales excellence.
Lectures, workshops, courses, one-on-one field mentoring and consulting, tailored to your organization.
Working with Israel's leading companies
See all clientsEvery industry. Every team.
Field sales, high-tech, retail, institutional sales and industry: we teach what actually works with Israeli customers, and we measure success in one place, the sales results. The experience speaks for itself, and the results in the field show the difference.
Selected videos
Short demonstrations of customer types, negotiation tactics, common sales mistakes and more. Plus new interviews with Izhak on discounts, objections and selling to the Instagram generation.
All videosServices
Lectures
5 lectures
Sales talks for conferences, forums and company events that mix real learning with humor and live demonstrations.
Courses and workshops
15 workshops and courses
Interactive workshops built around your team: role-play practice, practical tools and results you can measure.
One-on-one field mentoring
Personal mentoring for your salespeople on the job, after the workshop: learning, practice, implementation and follow-up, until the method becomes a habit and shows in the closing rate.
- Learn
- Practice
- Apply
- Follow up
What clients wrote
The lecture was of a very high standard, full of humor and gripping. Everyone enjoyed it completely.
Etty CohenBranch Accounts Manager, El Al, 2003View the original letter (Hebrew) There is no doubt that your lecture added to the special atmosphere and the added value we wanted to give Cellcom's business customers.
Guy YadlinNational Sales Manager, Business Customers, Cellcom, 1999View the original letter (Hebrew) An extraordinary experience working with Izhak Peled. The training was delivered in an interesting, engaging and funny way.
Michal ShragilWorkshop participant, institutional managers, Strauss-Elite, 2007View the original letter (Hebrew)
Izhak Peled
Founder & CEO
Sales isn't just what I do. It's my life's work.
- Education
- Behavioral sciences and business administration
- Taught at
- University of Haifa, the Technion, Bar-Ilan University regional campuses, MIL, Beit Berl College and other institutions
- Books
- “The Art of Selling in Practice” and “Black Belt: Sales and Negotiation Stories from the Field”
- Model
- Creator of the “Personalized Selling” model, taught in Israel today
- Recognition
- Named “Israel's No. 1 sales coach” by Ve'idat Ha'ir and other leading institutions
- Leadership
- About ten years as VP of Marketing and Sales at a high-tech manufacturer in MATAM, Haifa
Our method
Hands-on workshops, built for you
Every workshop is designed around your organization's needs, with plenty of examples from your team's own line of business. Nobody sits on the sidelines: everyone takes part.
Practice through simulation
Written exercises and filmed role-play simulations, so new skills carry over from the training room to real conversations with customers.
Coaching in the field
After the workshop we keep working with participants on the job (coaching), spotting bad habits and fixing them one person at a time.
Measuring closing rates
We follow results in the field and track closing rates. The goal is a significant, measurable improvement in performance and profitability that lasts for years.
Refresher sessions
Follow-up meetings to review the material, work through questions and tackle the problems that come up day to day.
Models built for Israeli buyers
Our methods are tailored to the way Israeli customers think and behave. There's nothing quite like them abroad.
Among our clients
Most of Israel's largest and most active companies, and quite a few of the sales coaches working in Israel today.
- El Al
- Coca-Cola
- Bank Hapoalim
- Strauss-Elite
- Tnuva
- Osem
- Rafael
- Israel Electric Corporation
- BMW
- Toyota Union Motors
- Audi
- Philips
- Bosch
- Johnson & Johnson
- Bayer
- Motorola Israel
- Mitsubishi
- Hyundai
- Lexus
- American Express
- Cellcom
- Pelephone
- Bezeq Zahav
- Discount Bank
- First International Bank of Israel
- Migdal Insurance
- Clal Insurance
- Menora Insurance
- KFC
- Pizza Hut
- Sheraton
- Fattal Hotels
- ZIM
- Technion
- University of Haifa
- Bar-Ilan University
- Tami/Unilever
- Hogla-Kimberly
- Carlsberg
- Toys"R"Us
- RE/MAX
- ISSTA
- Holmes Place
- Volkswagen Champion Motors
- SEAT
- Škoda
- Japanauto (Subaru)
- Carasso Motors (Renault)
- Pacific-Nissan
- Samelet-Fiat
- Makita
- ABB
- Dun & Bradstreet
- IDB
- Africa Israel
- Ministry of Foreign Affairs
- Rabin Medical Center
- Leumit Health Services
- TheMarker
- Manufacturers Association of Israel
- Ituran
- Hadera Paper Mills
- Shikun & Pituach
- Ashtrom
Worth reading
Professional articles, interviews and real-world sales stories.
Articles
- Interview: Sales Myths It's Time to BustIzhak Peled, founder of Talnir, explains why salespeople are made, not born, why believing in your product isn't a must, and what has really changed in sales.
- Sales Coaching: On the Job TrainingA struggling salesman in Eilat, a forgotten past as a master closer, and one day of field coaching that brought him back to life.
- When You Say "No," What Do You Mean?Is the customer's objection real or just a smoke screen? Why the old trick of testing it backfires, and what professionals do instead.
- Yes. You Really Can Move Mountains!A bank gave me just two days to train a brand-new telemarketing team. The results stunned everyone, and that's exactly what bothers me.
Sales Stories
- Digging a Pit for the CompetitionA story from the seventies: a young alarm salesman, an elderly shop owner who won't even take a quote, and a crafty competitor who left a mine behind.
- Interviewing ElvisA sales candidate who looks like Elvis, talks like a champion and lasts exactly three months everywhere. A story about the one trait that ruins everything.
- Just ClosingClosing time at a Haifa mall, a woman who only wanted to know the price of a picture in the window, and one small question that turned curiosity into a sale.
- Short CircuitsAt a workshop for a luxury builder, I insisted you could sell a high-end apartment in a single meeting. They laughed. A week later, three of them were waiting for me at the Hilton.
Let's train your team.
Planning a conference, a training day or a fresh start for your sales team? Sales leaders, training and HR managers, event organizers and business owners: tell us what you need, whether it's a lecture, a workshop, one-on-one mentoring or consulting, and we'll get back to you soon. 054-4200891
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